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Business Books
Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised)

by Underhill, Paco

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. ... (read more)



The Discipline of Market Leaders

by Treacy, Michael, Wiersema, Fred

New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping ... (read more)



Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

by Ries, Al, Trout, Jack

Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback. ... (read more)

 
Computer Books
The Facebook Effect: The Inside Story of the Company That Is Connecting the World

by Kirkpatrick, David

... (read more)



McItp Self-Paced Training Kit (Exams 70-640, 70-642, 70-643, 70-647): Windows Server 2008 Enterprise Administrator Core Requirements: Windows Server(r

by McCain, Chris, Holme, Dan, Northrup, Tony

Packed with the tools and features that candidates for the Enterprise Administrator exams want most, this all-in-one prep kit comes with four official Microsoft study guides--one for each exam--along with evaluation software and a CD containing more than 1,200 practice and review questions designed for self-assessment ... (read more)



jQuery: Novice to Ninja

by Castledine, Earle, Sharkie, Craig

... (read more)

 

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