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Used Books
 
Business Books
Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised)

by Underhill, Paco

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. ... (read more)



Buyology: Truth and Lies about Why We Buy

by Lindstrom, Martin, Underhill, Paco

How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and ... (read more)



Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

by Ries, Al, Trout, Jack

Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback. ... (read more)

 
Computer Books
The Shallows: What the Internet Is Doing to Our Brains

by Carr, Nicholas

The bestselling author of "The Big Switch" returns with an explosive look at technology's effect on the mind. ... (read more)



McItp Self-Paced Training Kit (Exams 70-640, 70-642, 70-643, 70-647): Windows Server 2008 Enterprise Administrator Core Requirements: Windows Server(r

by McCain, Chris, Holme, Dan, Northrup, Tony

Packed with the tools and features that candidates for the Enterprise Administrator exams want most, this all-in-one prep kit comes with four official Microsoft study guides--one for each exam--along with evaluation software and a CD containing more than 1,200 practice and review questions designed for self-assessment ... (read more)



Agile Web Development with Rails

by Ruby, Sam, Thomas, Dave, Hansson, David Heinemeier

Rails has evolved over the years, and this book has evolved along with it. It starts with a step-by-step walkthrough of building a real application and in-depth chapters that look at the built-in Rails features. This edition now gives new Ruby and Rails users more information on the Ruby language. ... (read more)

 

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Bestseller Lists
Hardcover Nonfiction
Born to Run,
by Springsteen, Bruce

... read more


Publication Manual of the American Psychological Association (Revised),
by American Psychological Association

The style manual of choice for writers, editors, students, and educators in the social and behavioral sciences, this updated "Pu ... read more


Creative Haven Coloring Palle,
by

... read more


Old School: Life in the Sane Lane,
by O'Reilly, Bill, Feirstein, Bruce

O'Reilly critiques the rise of the social justice movement, -snowflake- culture, and other left-wing cultural issues. ... read more


Legend of Zelda: Breath of the Wild: The Complete Official Guide Collector's Edition,
by Piggyback

... read more



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