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Business
Books
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 Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power
by D'Aveni, Richard Anthony
Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only t ... (read more) |
|  The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
by Rackham, Neil
Rich with anecdotes from sales forces at such cutting-edge companies as Motorola, AT&T, and Johnson & Johnson, this long-awaited guide first summarizes and updates the basics of this research-based sales method. At the heart of this book are individual and group exercises by which salespeople and their managers can as ... (read more) |
|  Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by Ries, Al, Trout, Jack
Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback. ... (read more) |
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Computer
Books
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 Ajax: Creating Web Pages with Asynchronous JavaScript and XML
by Woychowsky, Edmond
For the first time, there's an easy, example-driven guide to Ajax for every Web and open source developer, regardless of experience. Woychowsky begins with simple techniques involving only HTML and basic JavaScript. Then, one step at a time, he introduces techniques for building increasingly rich applications. ... (read more) |
|  McItp Self-Paced Training Kit (Exams 70-640, 70-642, 70-643, 70-647): Windows Server 2008 Enterprise Administrator Core Requirements: Windows Server(r
by McCain, Chris, Holme, Dan, Northrup, Tony
Packed with the tools and features that candidates for the Enterprise Administrator exams want most, this all-in-one prep kit comes with four official Microsoft study guides--one for each exam--along with evaluation software and a CD containing more than 1,200 practice and review questions designed for self-assessment ... (read more) |
|  jQuery: Novice to Ninja
by Castledine, Earle, Sharkie, Craig
... (read more) |
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Bestseller Lists
Paperback Fiction |
 The House on Mango Street,
by Cisneros, Sandra
Told in a series of vignettes stunning for their eloquence, The House on Mango Street is Sandra Cisneros's greatly admired novel ... read more
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 1984,
by Orwell, George, Fromm, Erich
Satire on the possible horrors of a totalitarian regime in England in 1984. ... read more
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 The Children of Hurin,
by Tolkien, J. R. R., Tolkien, Christopher, Lee, Alan
The first complete book by Tolkien in three decades, this book, edited by Tolkien's son Christopher, reunites fans of "The Hobbi ... read more
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 Brave New World,
by Huxley, Aldous
Huxley's "Brave New World" is the story of a futuristic World State where all emotion, love, art, and human individuality have b ... read more
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 Animal Farm,
by Orwell, George, Woodhouse, C. M., Baker, Russell
In this controversial classic fairy tale, a farm is taken over by its overworked, mistreated animals. With flaming idealism and ... read more
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Paperback
Nonfiction | Fiction
Hardcover
Nonfiction | Fiction
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