 Business Books | | Showing 1 - 25 of 3023 results sorted by popularity | | |
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 | 1) The Tipping Point: How Little Things Can Make a Big Difference,
by Gladwell, Malcolm
Paperback (012002)
This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work. ... read more
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 | 2) Strategic Marketing Management,
by Chernev, Alexander, Kotler, Philip
Paperback (072008)
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 | 3) Purple Cow: Transform Your Business by Being Remarkable,
by Godin, Seth
Hardcover (012003)
In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. ... read more
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| 4) Yes!: 50 Scientifically Proven Ways to Be Persuasive,
by Goldstein, Noah J., Martin, Steve J., Cialdini, Robert B.
Hardcover (062008)
Co-written by Professor Robert Cialdini, the world's most quoted expert on influence, "Yes!" presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that readers can apply immediately to become a more effective persuader. ... read more
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| 5) Mind Capture: How You Can Stand Out in the Age of Advertising Deficit Disorder,
by Rubleski, Tony, Gitomer, Jeffrey
Paperback (082008)
FINALLY! A New Business Book That's Not Boring And Long Overdue. In mind capture you'll discover: *Ways to quickly investigate, cross pollinate and then detonate ideas into your marketing and sales efforts for maximum profits *Proven ways to crank up sales immediately and make your marketing sizzle *Simple strategies to save you time and money from becoming a marketing victim *Actual exhibits of successful marketing and publicity techniques in acti ... read more
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 | 6) Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business,
by Levinson, Jay Conrad, Levinson, Jeannie, Levinson, Amy
Paperback (052007)
Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century. ... read more
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 | 7) Closers,
by Pickens, Jim, Gay, Ben, III
Paperback (031989)
The keystone of Gay's world-famous series of books, first published in 1980, is a complete reference on closing sales and a guide to new sales presentations in today's marketplace. Not a beginner's manual or self-help book, this classic is designed to help master closers brush up and study total closing procedures. ... read more
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 | 8) The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly,
by Scott, David Meerman
Hardcover (062007)
Praise for The New Rules of Marketing & PR "The Internet is not so much about technology as it is about people. David Meerman Scott, in his remarkable "The New Rules of Marketing and PR," goes far beyond technology and explores the ramifications of the Web as it pertains to people. He sets down a body of rules that show you how to negotiate those ramifications with maximum effectiveness. And he does it with real-life histories and an engaging s ... read more
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 | 9) The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources,
by Rackham, Neil
Paperback (061996)
Put into practice today's winning strategy for achieving success in high-end sales! "The SPIN Selling Fieldbook" is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into action ... read more
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 | 10) Why We Buy: The Science of Shopping,
by Underhill, Paco
Paperback (062000)
A riveting read for anyone who has ever shopped for anything or tried to sell something--as well as the culmination of 15 years of meticulous research and observation--this book offers hilarious anecdotes and amazing hard facts about one of America's favorite pastimes. ... read more
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 | 11) The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play,
by Fiore, Neil A.
Paperback (042007)
Originally published by Tarcher in 1988, "The Now Habit" has sold more than 58,000 copies, and is as relevant as ever! Author Neil Fiore offers the first comprehensive strategy to overcome the causes of procrastination and to eliminate its deleterious effects. His techniques will help any busy person get more things done more quickly, without the anxiety and stress brought on by failure to meet the workplace's pressing deadlines. This revised, rede ... read more
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| 12) The 29% Solution: 52 Weekly Networking Success Strategies,
by Misner, Ivan R., Donovan, Michelle R.
Hardcover (092008)
Most people understand that networking is important to their success; they just lack a step-by-step process to get the results they want. This work provides a comprehensive methodology that can help salespeople and business owners build a thriving networking system. ... read more
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 | 13) The Discipline of Market Leaders,
by Treacy, Michael, Wiersema, Fred
Paper Textbook (011997)
New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations. ... read more
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| 14) No B.S. Marketing to the Affluent: No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich with CD (Audio),
by Kennedy, Dan, Vitale, Joe
Paperback (062008)
Kennedy explains how businesses small and large can adapt in the coming years by tapping into the affluent consumer segment--consumers with an unprecedented willingness to buy. ... read more
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 | 15) Tuned in: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs,
by Stull, Craig, Myers, Phil, Scott, David Meerman
Hardcover (062008)
Do you resonate in your market? When it comes to creating and bringing new offerings to market, "tuned out" organizations get it wrong. They ignore the signals that reveal which problems buyers want solved and which solutions they will happily pay for. "Tuned in" organizations, on the other hand, take a radically different approach. They tap into the wider mind of the market and connect deeply to what their buyers value most, creating breakthro ... read more
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 | 16) Meatball Sundae: Is Your Marketing Out of Sync?,
by Godin, Seth
Hardcover (012008)
Bestselling business author Godin delivers his most far-reaching and provocative book, explaining what works in marketing these days, what doesnt, and what to do about it. ... read more
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 | 17) Plug Your Business! Marketing on Myspace, Youtube, Blogs and Podcasts and Other Web 2.0 Social Networks,
by Weber, Steve
Paperback (072007)
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| 18) Buying in: The Secret Dialogue Between What We Buy and Who We Are,
by Walker, Rob
Hardcover (062008)
A "New York Times" Consumed columnist looks at the convergence of marketing and culture in contemporary life. Using profiles of brands old and new, he demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities. ... read more
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 | 19) The Long Tail: Why the Future of Business Is Selling Less of More,
by Anderson, Chris
Hardcover (072006)
Anderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift. ... read more
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| 20) Get Noticed... Get Referrals: Build Your Client Base and Your Business by Making a Name for Yourself,
by Lublin, Jill, Steisel, Mark
Paperback (042008)
A proven program to win more clients, connections, and referrals "Get Noticed . . . Get Referrals" is your one-stop guide to using powerful self-promotion techniques to get noticed by potential new clients. Jill Lublin gives you the skills you need to make a memorable first impression, get more referrals and grow your business. ""Get Noticed...Get Referrals" tells the truths that often make the difference between success and failure."-Jay Con ... read more
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 | 21) Selling the Invisible: A Field Guide to Modern Marketing,
by Beckwith, Harry
Hardcover (011997)
A treasury of hundreds of quick, practical, and easy-to-read strategies - few are more than a page long - Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it; the vital role of vividness, focus, "anchors", and stereotypes; the ... read more
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 | 22) Marketing Outrageously: How to Crank Up Your Revenue by Staggering Amounts,
by Spoelstra, Jon, Cuban, Mark
Hardcover (072001)
One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sports Division of Mandalay Entertainment, offers powerful principles to turbocharge revenue by creating outrageous marketing. ... read more
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 | 23) The Tipping Point: How Little Things Can Make a Big Difference,
by Gladwell, Malcolm
Hardcover (012000)
This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas. ... read more
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 | 24) The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization,
by Kelley, Tom, Littman, Jonathan
Hardcover (102005)
"We've all been there. The pivotal meeting where you push forward a new idea or proposal you're passionate about. A fast-paced discussion leads to an upwelling of support that seems about to reach critical mass. And then, in one disastrous moment, your hopes are dashed when someone weighs in with those fateful words: '"Let me just play Devil's Advocate for a minute . . .'
"What's truly astonishing is how much punch is packed into that simple nin ... read more
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 | 25) The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture,
by Shiffman, Denise
Hardcover (032008)
Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today's new marketing tools to break through, build momentum, and gain recognition? Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won't automatically draw crowds. Fundamental change is required. Real-world exampl ... read more
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