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Business
Books
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 Yes!: 50 Scientifically Proven Ways to Be Persuasive
by Goldstein, Noah J., Martin, Steve J., Cialdini, Robert B.
Co-written by Professor Robert Cialdini, the world's most quoted expert on influence, "Yes!" presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that readers can apply immediately to become a more effective persuader. ... (read more) |
|  Social Media Marketing: An Hour a Day
by Evans, Dave
Develop an Integrated, Successful Social Media Strategy A Step-by-Step Guide Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, pro ... (read more) |
|  Strategic Marketing Management
by Chernev, Alexander, Kotler, Philip
This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the strategic marketing management theory outlined in this book is an essential tool for case analysis in the classroom, as ... (read more) |
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Bestseller Lists
Hardcover Fiction |
 Arctic Drift,
by Cussler, Clive, Cussler, Dirk
Cussler's dazzling Dirk Pitt novels keep the action zipping along until a final powerhouse showdown ("Entertainment Weekly"), an ... read more
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 Gone Tomorrow,
by Child, Lee
"New York Times"-bestselling author Child returns with his latest explosive and nearly impossible to put down ("People") thrille ... read more
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 Plum Spooky,
by Evanovich, Janet
Stephanie Plum is back in town, along with her sidekick Lula, her Grandma Mazur, and an ever-widening cast of freaks, criminals, ... read more
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 The Story of Edgar Sawtelle,
by Wroblewski, David
... read more
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 The Private Patient,
by James, P. D.
Commander Adam Dalgliesh and his team are called in to investigate a murder at a private nursing home for rich patients being tr ... read more
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Paperback
Nonfiction | Fiction
Hardcover
Nonfiction | Fiction
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