 Business Books | | Showing 1 - 25 of 4962 results sorted by popularity | | |
|
 | 1) The Tipping Point: How Little Things Can Make a Big Difference,
by Gladwell, Malcolm
Paperback (012002)
This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work. ... read more
|
 |
| |
|
 | 2) Sway: The Irresistible Pull of Irrational Behavior,
by Brafman, Ori, Brafman, Rom
Paperback (062009)
Like the bestsellers "Blink" and "Freakonomics," this lively narrative offers a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making. ... read more
|
|
| |
|
 | 3) Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get fro,
by Glazer, Bill
Hardcover (092009)
... read more
|
|
| |
|
 | 4) Purple Cow: Transform Your Business by Being Remarkable,
by Godin, Seth
Hardcover (112009)
In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. ... read more
|
|
| |
|
 | 5) Inbound Marketing: Get Found Using Google, Social Media, and Blogs,
by Halligan, Brian, Shah, Dharmesh, Scott, David Meerman
Hardcover (102009)
... read more
|
|
| |
|
 | 6) The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly (Revised, Updat,
by Scott, David Meerman
Paperback (012010)
A completely revised and updated edition of the "BusinessWeek" bestseller, "The New Rules of Marketing and PR" shows how to leverage the potential that Web-based communication offers a business. ... read more
|
|
| |
|
 | 7) Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised),
by Underhill, Paco
Paperback (122008)
Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. ... read more
|
|
| |
|
 | 8) The Social Media Marketing Book,
by Zarrella, Dan
Paperback (112009)
This easy-to-understand guide provides a thorough introduction to social networking sites, including Twitter, Facebook, and LinkedIn. "The Social Media Marketing Book" can change anyone from a social media newbie into a knowledgeable and discriminating user. ... read more
|
|
| |
|
 | 9) Yes!: 50 Scientifically Proven Ways to Be Persuasive,
by Goldstein, Noah J, Martin, Steve J, Cialdini, Robert B
Paperback (122009)
Based on more than 60 years of research into the psychology of persuasion, "Yes!" reveals 50 simple but remarkably effective strategies to become more persuasive at work and in one's personal life. ... read more
|
|
| |
|
 | 10) Socialnomics: How Social Media Transforms the Way We Live and Do Business,
by Qualman, Erik
Hardcover (082009)
... read more
|
|
| |
|
 | 11) Buyology: Truth and Lies about Why We Buy,
by Lindstrom, Martin, Underhill, Paco
Paperback (022010)
How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. ... read more
|
|
| |
|
 | 12) The Discipline of Market Leaders,
by Treacy, Michael, Wiersema, Fred
Paperback (011997)
New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations. ... read more
|
|
| |
|
 | 13) The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources,
by Rackham, Neil
Paperback (061996)
Rich with anecdotes from sales forces at such cutting-edge companies as Motorola, AT&T, and Johnson & Johnson, this long-awaited guide first summarizes and updates the basics of this research-based sales method. At the heart of this book are individual and group exercises by which salespeople and their managers can assess their S.P.I.N. selling strengths and identify areas for improvement. Illustrations. ... read more
|
|
| |
|
 | 14) Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business,
by Levinson, Jay Conrad, Levinson, Jeannie, Levinson, Amy
Paperback (052007)
Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century. ... read more
|
|
| |
|
| 15) The Brand Gap: Revised Edition (REV),
by Neumeier, Marty, Neumeier
Paperback (082005)
A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation. ... read more
|
|
| |
|
 | 16) People Buy You: The Real Secret to What Matters Most in Business,
by Blount, Jeb
Hardcover (062010)
No matter the product, the best salespeople, the ones who win, are selling themselves. Offering a simple, actionable formula for creating instant connections with prospects and customers, "People Buy You" will enable readers to sell at a whole new level. ... read more
|
|
| |
|
 | 17) Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web,
by Solis, Brian, Kutcher, Ashton
Hardcover (032010)
... read more
|
|
| |
|
 | 18) The Chaos Scenario,
by Garfield, Bob
Paperback (082009)
... read more
|
|
| |
|
 | 19) Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!,
by Yarnell, Mark, Yarnell, Rene Reid, Poe, Richard
Paperback (011998)
This book offers practical survival tactics needed during that critical, first year in multilevel marketing, and beyond. Chapters include how to deal with rejection, how to recruit, how to avoid over-managing one's downline, having realistic expectations, remaining focused, staying enthusiastic, and conducting in-home meetings. ... read more
|
|
| |
|
 | 20) Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers,
by Moore, Geoffrey A
Paperback (092002)
Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers. ... read more
|
|
| |
|
 | 21) Social Media Marketing for Dummies,
by Singh, Shiv, Becker, Michael, Williams, Ryan
Paperback (102009)
... read more
|
|
| |
|
 | 22) Defy Gravity: Propel Your Business to High-Velocity Growth,
by Brown, Rebel, Bailey, Simon T
Hardcover (092010)
Cutting through phrases like "It's our biggest seller" and "They're our best customer," growth expert Brown helps managers and leaders shed the weight and drag that are holding their companies back and propel their business to high-velocity growth. ... read more
|
|
| |
|
| 23) Predictably Irrational: The Hidden Forces That Shape Our Decisions (Revised, Expanded),
by Ariely, Dan
Hardcover (062009)
... read more
|
|
| |
|
| 24) Fascinate: Your 7 Triggers to Persuasion and Captivation,
by Hogshead, Sally
Hardcover (022010)
Hogshead explores what triggers fascination, and goes on to reveal how certain companies, products, and ideas can put those triggers to use. ... read more
|
|
| |
|
 | 25) What Women Want: The Global Marketplace Turns Female-Friendly,
by Underhill, Paco
Hardcover (072010)
From the author of "Why We Buy" comes a book on women in the marketplace--what makes a product, space, or service female-friendly, and why it matters. ... read more
|
|
| |
|
